Hump Day Marketing Inspiration: The Empire Avenue Edition
Happy Hump Day! Recently I’ve had many questions come my direction about how I find the posts to put up here. Some are recommended to me by the blogger themselves. Some I find using sites like...
View ArticleTimeout! What Does Your Online Marketing Game Plan Look Like?
As I write this, my husband is participating in his first ever fantasy football draft with his colleagues. As a solopreneur, I do not have any colleagues to do fantasy football with, so instead I’m...
View ArticleHow to Overcome Top Content Marketing Challenges
The Content Marketing Institute and MarketingProfs recently published their annual state of the industry report. In it, they found that 91% of B2B marketers use content marketing. While many B2B...
View ArticleHow GE Won Me Over and What You Can Learn From Their Generosity
I’m a writer, marketer, and lover of technology who wakes up each morning, feeds the dogs, makes a strong cup of coffee and walks the not-so-distant walk to the home office. Every day I have a goal of...
View ArticleMisread Minds: Three Ways Professional Services Get Their Buyers Wrong
By Guest Blogger, Elizabeth Harr When you conduct regular research on the professional services marketplace, one trend quickly becomes clear: buyers and sellers of professional services see the world...
View ArticleHow to Stop Working on Thanksgiving and Still Gear Up for Small Business...
For many professionals, Thanksgiving is hardly a day of rest. Stories of big box stores opening on the holiday itself have sent many into a panicked tailspin – those people should be with their...
View ArticleHump Day Marketing Inspiration: Planning Ahead for 2014
Too soon for a 2013 recap and look ahead to what to expect in 2014? I think not. Smart business owners are always a few steps ahead looking at what they can do to make their business a little bit...
View ArticleFrom Keyboard to Floor Boards: Using Pinterest to Get Customers in Your Door
Guest Blog Post by Amber Davis Pinterest has quickly established itself as one of the most popular photo-sharing sites currently in existence, and its attractive noticeboard-style format appeals to...
View ArticleThe Most Powerful Facebook Pages and What You Can Learn from Them
In today’s world, it pays to have a very successful Facebook page. Facebook is the biggest social network in the world today. There is hardly anyone today who doesn’t have a Facebook account (and those...
View ArticleInfographic: The Social Video Starter Guide
Guest blog post and infographic by Dean Timothy Olsen Video is quickly becoming a huge component of online marketing. The biggest reason for it? Online video has the instant ability to appeal to just...
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